Thursday, December 31, 2015

Press Release

Bo’s Warriors:
Bo Schembechler and the
Transformation of Michigan Football
By Frank Lieberman, Foreword by Mike Keller

The Genius Behind U of M Coaching Legend Bo Schembechler

In 1969 when Glenn E. “Bo” Schembechler replaced Bump Elliot as the head football coach at University of Michigan, Wolverine fans around the country were shook with confusion. The question that rang among fans was, “Bo who?” At a time of pure shock, no one could have guessed that this unknown Ohioan would be the man to resurrect U of M football and set the tone for the level of excellence that is now associated with the University of Michigan.

Through the memories of several players and coaches, Bo’s Warriors: Bo Schembechler and the Transformation of Michigan Football (Triumph Books, October 2014) by Frank Lieberman tells the story of Bo’s first year as head coach. Within his first meeting with his new team, Bo told the Wolverines that they were soft and undisciplined. Combining this mental toughness with his ability to teach, motivate and understand the importance of “team,” Bo led the Wolverines to 194 wins and 13 Big Ten Titles in 21 seasons. With personal stories from Coach Gary Moeller and players such as Jim Brandstatter, Tom Curtis, Dan Dierdorf, Fritz Seyferth, Reggie McKenzie, Mike Keller, Thom Darden, Frank Gusich and Jim Betts, Bo’s Warriors provides an inside look into the man that elevated Michigan football to the program it is today, including:

·        The legendary 1969 Ohio State vs. Michigan game where Michigan prevailed 24-12
·        Bo’s transition from mentee to rival as he went from working with Ohio State’s Woody Hayes to coaching OSU’s biggest adversary
·        The psychological genius behind Bo’s coaching methods
·        The tension and culture that surrounded the team at a time where the Vietnam War, Watts Riots, political assassinations and campus unrest were prevalent

Bo’s Warriors provides an inside look into a transformational time in Wolverines’ history and the legendary coach that lead them to success. This is a must read for all U of M fans who want to gain a deeper understanding of the history that makes the Maize and Blue such a legendary program.

About the Author:
Frank Lieberman is a practicing psychologist, a TV host, a motivational speaker, and an ultrarunner. He has teaching experience at all levels of public education, including community college and university. He won all-city honors playing football in Detroit public schools and attended the University of Detroit on a football scholarship. He is the author of It Has Nothing to Do with Age. He lives in the Sierra Nevada foothills of Northern California.

Contact: Josh Williams ∙ Triumph Books ∙ 312.568.5404 ∙

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